Click on the button "Create experiment" in the "Experiments" section to start creating an experiment.
In the simplest case, an experiment requires a name, targeting, variants and a target.
- Name experiment
Ideally, the experiment is given a meaningful name.
- Setting up targeting
Targeting determines on which page and for which users the experiment is to be executed.
Targeting consists of one or more rules. If there are no matching rules yet, they can be created using the "Create rule" button.
- Add variants
Variants can be added in the "Variants" area using the "Add variant" button.
The variant type must be selected for each variant. The control group is assigned the type Original. Nothing changes here.
Depending on the test scenario, you can select the type from several variant types for the variants.
The conversion rate is calculated in relation to the achievement of the established targets. In addition to the actual (main) goal of the experiment, further intermediate goals can be defined which the user achieves on the way there.
Goals are added in the "Goals" area by clicking on the "Add new goal" button.
There are three different goal types. The "default goal" type uses rules, just like targeting. In the simplest case, reaching one site is measured.