Every test needs at least one conversion goal. However, any number of goals can be added. There are several goal types:
- Standard goals
Standard goals are based on rules, just like targeting. Rules can be used to define pages and user properties for which a conversion is to be measured.
- Click goals
Click goals count clicks on elements as conversions. The element that is to be tracked must be specified with the corresponding CSS selector. Alternatively, click goals can also be selected with the mouse using the visual editor.
By default, click goals are only measured for the page on which the experiment is running. If an element is to be tracked on another page, it can also be specified in the "extended" area.
- Event goal
The code for event goals is documented in the API reference.